Who Is Behind Co_
Dietrich Zeledon
I'm a mathematician, strategist, and builder based in Coral Gables. I hold an applied mathematics degree and MBA from the University of Miami—a foundation that taught me to see systems clearly and respect the numbers behind the decisions.
For years, I worked inside large media and technology companies, helping them make sense of data, content, and growth. At TelevisaUnivision's ViX streaming platform, I led content analytics—designing systems that linked stories, audiences, and revenue. Before that, I helped brands at NBCUniversal, OMD, Starcom, and others connect their decisions to measurable outcomes.
Co_ is the extension of that work into a different scale: individuals and small-to-mid businesses—spas, salons, restaurants, studios, clinics, offices, and more—in the Coral Gables area, who deserve the same level of thinking, without the theater or the jargon.
My approach is straightforward: listen carefully, tell the truth, and build systems that respect your time, your talent, and your ambitions.
What Co_ Stands For
Companion
We sit beside you, not above you. Co_ is your applied intelligence partner—human first, always.
Collaborator
We build with you, not for you. Great systems emerge from shared context, not canned templates.
Connector
We connect your tools, ideas, and goals into one calm, intelligent flow. AI should reduce friction, not add it.
Constructor
We don't theorize—we construct. What matters is what gets built, tested, and used in your actual day-to-day.
Conscience
We don't chase shiny tools. We ask: does this respect your time, talent, and trajectory? If not, we don't build it.
Begin With a Conversation
Whether you're an individual experimenting with AI or running a business in Coral Gables, we start the same way: by talking about what matters to you.