We've worked with dozens of businesses in the past year. Here's the uncomfortable truth: 90% believe they're further along the AI adoption curve than they actually are.
The CEO reads about AI. The team attends a webinar. Someone gets a ChatGPT subscription. And suddenly, the organization believes it's "doing AI." This is the awareness trap—and it's where most businesses get stuck.
Real AI adoption isn't about awareness. It's about integration—embedding intelligence into the decisions that drive your business forward.