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Mediterranean Revival architecture
Local Jan 27, 2026 6 min read

Coral Gables' Quiet Digital Transformation: A Field Report

DZ
Dietrich Zeledon
Founder, Co_
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Walk down Miracle Mile today and you won't see it. But something is shifting beneath the surface. The businesses that will thrive in the next decade are making moves right now—quietly, systematically, without fanfare.

The Observation

What We're Seeing

Over the past six months, we've had conversations with over 50 Coral Gables businesses—restaurants, retailers, real estate offices, professional services firms. The gap between digital leaders and laggards is widening faster than anyone expected.

It's not about age or industry. Some of the most forward-thinking businesses are run by people who grew up without computers. And some of the most stuck are tech-adjacent companies that should know better.

The difference? Mindset. The businesses pulling ahead see technology as leverage. The ones falling behind see it as overhead.

The Patterns

Three Stories

These examples are composites, but the patterns are real. We see them repeated across dozens of businesses.

The Restaurant That Stopped Guessing

Miracle Mile, Fine Dining

A family-owned restaurant that's been on the Mile for 30 years. Last year, they started using AI to analyze their reservation patterns, no-show rates, and server performance. Nothing flashy—just data-informed decisions.

The result: They reduced food waste by 23% and increased average ticket by $18 per table. The owner told us, "I wish I'd started this ten years ago. We were flying blind."

The Realtor Who Built a Machine

Residential Real Estate, Coral Gables

A top-producing agent who realized she was spending 60% of her time on tasks that didn't require her expertise. Lead nurturing emails. Market updates. Follow-up sequences. Appointment scheduling.

She automated all of it. Now she focuses exclusively on relationships and negotiations—the things that actually require a human. Her production doubled while her hours decreased.

The Boutique That Knows Its Customers

Fashion Retail, Merrick Park

A boutique owner who started tracking customer preferences systematically. Not just purchase history—style preferences, sizing, occasions, budget ranges. All in a simple CRM that her team updates after every interaction.

Now when a customer walks in, the team knows what to show them. They can text customers when new items arrive that match their taste. It feels personal because it is personal—just systematized.

Field Note_

The common thread: none of these businesses led with "AI."

They led with a problem. Food waste. Wasted hours. Impersonal service. The technology was the solution, not the starting point. That's the difference between hype-driven adoption and problem-driven adoption.

// Start with the friction. The tools will follow.

The Opportunity

Why Now Matters

Coral Gables is a small market. Reputation matters. Relationships matter. The businesses that invest in better service, better operations, and better customer understanding will pull ahead—and in a community this size, that gap is hard to close.

The businesses making moves now aren't building for next year. They're building moats that will protect them for the next decade.

This isn't about being cutting-edge. It's about being slightly ahead—just enough to compound small advantages over time. The restaurant that reduces waste. The realtor who never drops a lead. The retailer who remembers every customer. These aren't technology stories. They're service stories, enabled by technology.

If you're running a business in Coral Gables, the question isn't whether to digitally transform. It's whether you want to lead or follow.

Curious where to start?

We help Coral Gables businesses figure out which problems are worth solving first—and how to solve them without disrupting what's already working.