Co_
Real estate consultation
Guide Dec 22, 2025 8 min read

The Lead Nurturing Playbook for Real Estate Agents

DZ
Dietrich Zeledon
Founder, Co_

Most agents know they should nurture their leads. Few do it consistently. The gap between knowing and doing is where deals die—and where systematic agents win.

Property showing
Section 01

The Nurturing Timeline

Different leads need different nurturing based on where they are in their journey:

  • 01.Hot leads (0-30 days): Daily touchpoints. Quick responses. High-value content. These are your priority.
  • 02.Warm leads (1-6 months): Weekly value. Market updates. New listings that match criteria. Stay relevant.
  • 03.Long-term (6+ months): Monthly check-ins. Life event triggers. Be there when timing changes.

AI automates the cadence. You bring the relationship.

System Insight_

"The average buyer takes 6-12 months from first search to purchase. The agent who stays in touch wins. The agent who forgets loses."

// 80% of agents give up after 2 contacts. The deals are in contacts 5-12.

Section 02

The Content Framework

Every touchpoint should deliver value. Here's what works:

>Market Intelligence

"Just saw 3 homes in your price range hit the market in your target neighborhood. Want me to send details?" Real-time, relevant, actionable.

>Educational Content

"Here's what's happening with interest rates and what it means for your buying power." Position yourself as the expert, not just a salesperson.

>Social Proof

"Just closed on a home in Coral Gables similar to what you're looking for. Happy to share what we learned." Show, don't tell.

>Personal Touch

"Saw that article about [their industry]. Thought of you—how's everything going?" Human connection beats sales pitch every time.

Section 03

The Automation Layer

Here's what AI handles so you can focus on relationships:

  • 01.Triggered sequences: New lead? First email goes out immediately. Follow-ups scheduled automatically.
  • 02.Activity monitoring: Lead viewing properties online? You get alerted. Strike while interest is high.
  • 03.Re-engagement campaigns: Lead gone quiet? Automated re-engagement kicks in before they're lost.
  • 04.Task reminders: "Call Sarah—she's been looking at the same listing 3 times this week."

The system keeps every relationship warm. You add the heat when it matters.

Ready?

Let's build your lead nurturing system together.