Co_
Market analysis
Field Note Dec 24, 2025 5 min read

Market Intelligence Lessons from Coral Gables Top Performers

DZ
Dietrich Zeledon
Founder, Co_

We interviewed 15 top-producing agents in Coral Gables. They shared something interesting: their success wasn't about working more hours. It was about having better information, earlier.

Field Context

Location: Coral Gables, FL
Period: November 2025
Method: Interviews with top-producing agents (10+ transactions/year)
Sample: 15 agents across residential and commercial

Observation 01

They Track Everything

Every top performer had systems for tracking market intelligence beyond the MLS:

  • Permit filings that signal renovations (and potential listings)
  • Divorce filings and estate probates (sensitive but important)
  • Ownership changes in neighboring properties
  • Commercial developments that affect residential demand

"By the time it's on the MLS, everyone knows," one agent told us. "I want to know three months before that."

Field Note_

"The best agents aren't waiting for listings. They're creating them—by knowing who's likely to sell before the seller does."

// One agent showed us her "watch list" of 200+ properties she monitors for signals. AI helps her track them all.

Observation 02

The Morning Ritual

Every top agent had a morning intelligence routine:

6:00 AM

Market Scan

New listings overnight. Price changes. Pending to sold. Know what happened before anyone else wakes up.

6:30 AM

Lead Review

Who was active yesterday? Who needs follow-up? What leads are warming up?

7:00 AM

Outreach Plan

Which 5 people need personal contact today? What's the specific reason for each call?

Observation 03

The Network Effect

Top agents don't just collect intelligence—they create it through relationships:

  • Building inspectors who mention upcoming work
  • Estate attorneys who know about upcoming transitions
  • Property managers who hear about owner plans
  • Other agents who share market insights

AI processes the public data. Relationships surface the private intelligence. Both matter.

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