The fitness industry has a dirty secret: the average gym loses 50% of new members within 6 months. But some gyms keep 90%+. The difference isn't equipment or location. It's understanding the psychology of commitment—and building systems around it.
Research shows that members who visit 4+ times in their first month are 80% more likely to stay beyond 6 months. The first 30 days aren't just important—they're predictive.
What happens in those days:
AI helps you intervene at exactly the right moments during this critical window.
"A member who doesn't show up for 7 days has a 75% chance of canceling within 30 days. A simple 'we miss you' text on day 5 cuts that risk in half."
// The intervention isn't complicated. The timing is everything. AI never forgets to check.
AI can track patterns that predict churn before it happens:
Declining visits over 3 weeks is a red flag. AI catches the pattern and triggers intervention before it's too late.
Members in classes stay 40% longer. AI identifies solo members and suggests classes that match their schedule.
When a morning person starts coming at night, something changed. AI notices and prompts a check-in.
High-retention gyms do these things systematically:
AI doesn't replace the human touch. It ensures the human touch happens at the right time.
Let's build your member retention system.